Mr Bankee Pak-hoo Kwan, Chairman of CFSG

In the fast changing world of finance and investment, both corporate and individual investors need quick and easy access to a complete range of products and services that will give them the highest returns. One financial services company that has proven to be at the forefront of this field, and is also a leading pioneer in the field of Internet trading: CASH Financial Services Group Limited (CFSG).

Started in 1972 as a brokerage house based in Hong Kong, CASH Financial Services Group has been servicing clients in China for more than 30 years. It became a fully fledged financial house 10 years ago in order to offer a comprehensive range of financial products and services catering to the investment and wealth management needs of clients in China. Operating as a premier securities and commodities brokerage, CFSG’s Investment Banking division serves regional corporations on a broad range of corporate finance and financial advisory matters. Its Wealth Management division offers mid- to long-term investment products to serve the various investment and financial planning needs of clients, while the Asset Management division provides one-stop asset management services for corporate and individual clients.

In a city like Hong Kong with its hundreds and thousands of brokerage and investment houses, what makes CFSG different is based on five core values that serve as guiding principles to employees and the whole corporation alike, namely: people respecting and fulfilling individual needs; anticipating and meeting customers’ expectations; quality in excellence through a ‘can do’ attitude; teamwork; and keeping abreast of change.

Bankee Pak-hoo Kwan, Chairman of CFSG says, “We uphold the people-oriented principle as our core belief and respect the diverse needs of these people as our stakeholders. For the development of a better future, we strive to balance the different spectrum of interests. Based on the five core values, we observe and understand the needs of our customers.

“We operate our business with a firm belief that our customer’s interests always come first. We envision the needs of the customers and the importance of Information Technology.

“We are dedicated to creating value for stakeholders, delivering superior shareholders’ returns, caring for employees’ welfare, and being a trusted partner to clients we serve and a responsible corporate citizen in the communities we operate in.

“We are committed to providing a state-of-the-art service platform that satisfies the versatile needs of borderless clients. We foster a culture that values people, focuses on client needs, strives for quality, embraces change, and promotes teamwork.”

Of the corporate mission statement, Bankee says, “Our key strategy is to position ourselves for business development in China. To be a China-based leading financial services conglomerate with a global perspective that provides best-in-class services and a full range of product offerings to clients with financial products trading, investment, wealth management and capital market needs.”

“In addition to setting up the Shanghai office, we have opened up branch offices in Beijing, Chongqing and Shenzhen during the first half of this year. This will help to strengthen our capacity and better serve our mainland business partners and clients. All these local offices carry our brand and serve as contact points for potential clients and marketing means for publicity.

“We have also forged alliances with several prominent local brokers in China. This enables us to tap into the lucrative China market and also by leveraging on our already strong brand equity in China to build our client database.”

Further to the introduction of internet securities trading into Hong Kong a decade ago, CFSG continues to make commitments investing in its already advanced platform to revolutionise the financial services industry with cutting-edge technologies. Not only were they the first to launch online securities trading in China but also the first in the world to develop the ‘3D AI Broker’ system, a real-time and humanoid system that enhances online communications.

At its launch earlier this year, Bankee commented, “We are confident that this ‘3D AI Broker’ system will bolster our market leading position in the IT-driven financial services industry, and increase the loyalty of our clients. This will also facilitate our China development plan as our mainland clients can be better served with real-time, face-to-face, multi-lingual humanoid brokers online.”

CFSG co-developed the proprietary “3D AI Broker” system with Geometric Informatics, Inc (G.I.), a research and software development company based in Boston, USA. Together with several other advanced technologies, such as real-time text-to-speech, 3D AI Broker system applies G.I.’s proprietary-developed real-time, high-precision 3D surface imaging system that captures very high precision geometry data. The 3D AI Broker is user-friendly as there are no special requirements needed for users’ hardware and software.

Such a technologically advanced system undoubtedly places CFSG in the leading position when it comes to providing a borderless and interactive service for its customers.
– Thomas Lim

PHILOSOPHY
We will keep investing in IT, our people and infrastructure that are key to our positioning as a borderless service provider. With the PRC market as our future expansion focus, we will beef up our platform with multi-faceted and diversified capabilities in preparation for the eventual opening up of China’s financial markets. Overall, we will continue to diversify our revenue mix through strengthening existing businesses, enriching product types, and sourcing new income streams in concert with our business development in China

FAST FACTS

2008
• 1st in the world to introduce the 3D AI Broker
2006
• 1st to launch 3G trading facility
2004
• 1st brokerage in Hong Kong to offer wealth management services, which fulfils the borderless needs of clients

2001
• 1st financial institution to provide T + 2 settlement and margin trading service to on-line clients
1999
• 1st brokerage to launch an STK/SMS mobile phone securities and commodities trading service
1998
• 1st Hong Kong financial institution to launch an Internet electronic securities and commodities trading platform